Holdingbay, web development for B2B teams.
AI has changed how quickly software can be built. It hasn’t changed what makes software good: clear requirements, sound architecture, and teams who agree on what they’re building and why.
Holdingbay combines AI-assisted development with decades of engineering experience. Based in Brighton, Sussex, we are happy to talk about your business needs wherever you are located, be it Brighton, Birmingham, or beyond.
- Build projects from scratch or develop existing ones.
- Ship web applications and internal tools faster, with experienced engineers reviewing and testing everything AI produces.
- Give sales, operations, product and support one shared view of your customers and processes.
- Work in an agile way, with clear analytic targets to improve results.
Founded over 15 years ago, this agency has grown to serve customers in the UK, Germany and around the world. We have a track record of building technical online solutions and partnering with in-house teams to release their potential. Less time re-keying back office data, more time automating and answering sales enquiries.
We work with B2B businesses who want to improve their sales process, or build applications that make life easier for staff and customers. One specialism is manufacturers and suppliers in the engineering industries, who need to find and educate their buyers. Often these products are backed with desktop or cloud interfaces to track and use the resources they provide.
Speed with standards
AI helps us move from idea to working software in a fraction of the time. Experienced engineers review, test and shape everything it produces, so what reaches your customers is production-ready, not just a quick demo.
One system, one shared picture
The biggest drag on most B2B organisations isn’t technology. It’s the gaps between teams. We build systems that give everyone the same view of your customers and processes, so decisions get made faster and handovers stop losing detail.
Built around how your business actually works
We start by understanding your workflows and your customers’ needs, then design web applications that remove friction: fewer manual steps, fewer spreadsheets, and less time spent chasing information. Analytics and performance data let us show the results and keep improving them.
Trusted partners
We work with a close network of partner companies and specialists on projects, extending our in-house team with people right for the client’s goals.
Whether you’re modernising a legacy platform, connecting disconnected teams, or exploring where AI can speed up your own development, we can offer a roadmap and easy to understand direction. Then we agree a scope of work to get there.
Founder
Tristan Bailey
Director and Head of Development
With over 20 years of building and running development projects focused on business outcomes and process improvement.
He has seen businesses in many shapes and sizes. With a continued focus on value for their customers through process improvement and return on investment. Many small changes can teach you more, when you learn from the data available.
Worked with 3 startups and medium to large business improving product and sales. Through consulting experience, managing developers and architecting agile solutions. Read More about Tristan
"The customer is number one when the people on the job are able to do their best"
Rest of the team
Development, Design, UX, Marketing, Analytics, SEO
We work with long term partners and contracted team players. Teams on a project vary with scale, typically two to four. When a project is planned we build the best team around that client's needs.
If the project needs more design and branding work then we add these skills to the project. The same is true for any need we have for scaling the project to the client. Some people we partner with work on multiple projects with us a year and some we bring in when it fits the goals. This allows us to bring the best skills and value to Holdingbay clients.
Partners
Creative Bloom - Digital Marketing Agency
SEO, PPC and digital marketing training
JooJoo Creative - Unique "We Are Creative Problem Solvers"
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Holdingbay on Github some of the projects we publicly commit to.